![]() So how does his restaurant logo for Le Bernardin hold up? This three-Michelin-starred NYC fave earned a James Beard Award for Best Restaurant Design in 2012, so you’d expect the logo to surpass expectations. He makes his appearance most seasons as a guest judge and inspiration. If you’ve ever watched “Top Chef,” then you know Eric Ripert is a world famous and highly esteemed chef. Top Restaurant Logo rating: 3 out of 10 for lack of imagination and clarity.This restaurant logo doesn’t make sense and the name of the restaurant doesn’t feel cohesive with the graphic image. ![]() It’s all filled in and there’s a line of negative space on the right side. Is it a lowercase ‘a’? Possibly, but it’s difficult to distinguish. Inside that center circle you have an off-white, nearly gray image. Then you have this thing next to the word that looks like an off kilter image of a dinner plate with one circle inside the other. ![]() First of all, the word Alinea is in thin, even skinny, capital letters in a white font. Modernist, seasonally driven, emotional…those are the keywords depicting Alinea of Chicago and its 18 to 22 course menu.īut how about that logo? Well, it leaves you wondering. It’s an unconventional dining experience meant to blow your tastebuds out of the water. The chef owners Nick Kokonas and Grant Achatz are quick to tell you, though, that Alinea is not a restaurant. Top Restaurant Logo rating: 9 out of 10 for simplistic contemporary design that creates a feeling for the food.Īs a three-Michelin star restaurant, you expect the best at Alinea.It’s not a fancy restaurant logo, but it is contemporary, which matches the contemporary menu of this NYC hot spot, voted as the best restaurant on the planet for 2017 by Bloomberg. The restaurant name is printed in sans serif fonts with thin capitalized letters, all spelled out and squared off beneath the leaves. They bring up the concept of back to nature, which is on par with the agricultural bounty found on the tables at Eleven Madison Park. These four leaves represent the trees living in Madison Square Park. However, it’s more than just four leaves, printed in white on a black background. In other words, these four leaves are very unassuming. It features four leaves including a linden, ginko, maple, and London plane-all done in a very simple outline that looks like something from basic symbols used 20 years ago in Word docs. Now as for that logo, surely the food isn’t the only great thing about this restaurant. While this top-rated restaurant in New York City is currently closed for renovations, Eleven Madison Park will reopen in fall 2017-not to worry! You’ll get a stab at their 11-course tasting menu soon. This way you’ll have the utensils needed to ensure your logo doesn’t leave a bad taste in the mouths of consumers. So let’s play “Top Chef” judge for a while and vote on some of the best restaurants in the US, solely based on the logo for the restaurant.Īlong the way, we’ll touch base on what makes food industry logos sing, and how you can apply this knowledge to your own food-based logo. Of course just because the food is culinary gold doesn’t mean the company’s logo is superior. How do you define a fantastic restaurant logo? For the starter course, you go to the best restaurants and see what they have to offer.
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